Patricia Jasin

Patricia Jasin is a media professional with more than 25 years of international experience in all aspects of motion picture, new media, content and network distribution, broadcast television, international contracts and audiovisual project development and production. She has a 5yr Degree at University of Buenos Aires, Law School, Argentina. Her legal background provides a strong understanding of contracts and television rights for international distribution and media marketing.

She is an expert at capitalizing on networks, liaisons, and business connections, while negotiating/managing strategic partnerships within the main players of the entertainment industry. She holds a track record of successful deals in a television sale and developing position.

Patricia Jasin currently serves as SVP of International Content Sales at Warner Bros Discovery leading the content syndication of all the properties of the company in the LATAM region.

In addition to her initial role, she has been appointed as Country Manager of Colombia, being responsible of maximize the exploitation of the combine business of WBD in the country.

Prior to her current job she was VP of Azteca International and Azteca Estudios, at TV Azteca in Mexico. She leaded the company international business related to International Content Sales, PayTv Network Distribution, Pay TV Content Strategy, Pay TV Ad Sales and Production Services. She was also in charge of the business strategy and launching of Azteca Estudios focused of providing production services in Mexico to worldwide clients. She oversaw the operation and strategy of more than 25,000 m2 of production facilities reporting to Benjamin Salinas Sada.

Previously Patricia Jasin was Founder Member and CEO of FLY CONTENT LLC. a Florida Corporation. FLY Content is a next generation global media and entertainment company specializing in movie, TV show, and new media investments, development, creation, management, licensing, technology, marketing and distribution across all traditional, current and emerging TV and media platforms. The company was the international distribution agent of several TV channels and independent producers worldwide. FLY ‘s catalogue included ready-made programs, formats and original projects.
Before this role as CEO of Fly Content LLC, Patricia Jasin was SVP of International Sales of Frecuencia Latina International Limited Inc. Patricia joined Frecuencia Latina International in 2007 to lead the growth of the company in the international market. She was in charge of planning, implementing, and managing strategies to achieve the goals of the company in the field of the distribution of ready-made programs and formats rights to all forms of television worldwide.

Prior taking this position she was International Sales Vice-president at Xystus LLC, a film distribution company based in Miami, Florida, where she oversaw all sales, negotiations and contract drafts.
Before her relocation to Florida in 2001, she has been in private practice in the international business arena for over ten years from her offices in Buenos Aires.
Throughout her career, as an independent consultant, Patricia have provided professional services on contract negotiation, international and domestic business development, government, and private contract consulting, developing business plans, international intellectual property concerns, business startups, and financial access to international markets.