Maria Chiara Duranti, founder of the media company Formatbiz, is an experienced TV journalist and producer who has worked at Mediaset Italy, Telecinco and Bloomberg Television over the course of her career. She is also member of the International Academy of Television Art & Sciences and member of WAWA (Worldwide Audiovisual Women’s Association) and WiFT&M Italy (Women in Film, Television & Media Italia) for the promotion of the women in the television business industry. In her current position as Head of Formatbiz and Formatbiz Communication, Duranti provides valuable information about TV trends and the formats market to many leading Italian production companies.
Duranti has an extensive background in scripted and unscripted formats, and her areas of expertise include strategic management and planning, international relationship management, marketing and international business development and event planning and coordination. She is also teacher at Università Cattolica del Sacro Cuore di Milano with a course focused on International TV Market at the Master Fare TV. She is also a professional journalist since 1999.
Formatbiz has been providing high-end customer service, media relations and international business development solutions to Italian producers and broadcasters looking to expand their visibility for more than 25 years. Its new PR & Communications agency specializes in writing press releases in English for Italian and international media companies.
Is an Italian News Headline focused on TV formats, TV Markets and TV Industry since 2009, that provides trusted and official TV News from Italy and the rest of the world with a particular focus on Italy with an International overview, selecting the
latest global and Italian news about formats (scripted and unscripted).
Formatbiz was founded by journalist Maria Chiara Duranti in 2009 when she left Mediaset after 15 years of activity dedicated to monitoring the formats and TV International markets.
Formatbiz has been on the field since the beginning when all the big things happened. She was there when Big Brother premiered in Netherlands the 16th of September in 1999, she also visited the little office of Paul Smith Celador Ceo, known for the global hit Who wants be a Millionaire? In London.
Her long career in the International TV Industry started since the format’s origin.
Formatbiz connects producers, broadcasters, distributors, and authors all over the world, through the PR and Press Agency service, both in Italy and abroad.