In addition to being one of the most influential executives and a commercial leader in the Spanish-language content market, Lisette Osorio is considered an industry pioneer for her skill in generating new business models that have launched great stories that have circled the world.
Premised on positioning Caracol Television as a content provider and an industry trendsetter and point-of-reference, this executive recently made news following a noteworthy production and distribution agreement through Netflix for the whole world of the series based on the story of living legend Vicente Fernández. A negotiation with the Fernández family that began two years ago became Caracol Television’s most ambitious project and turned into a dream come true for Osorio.
The seasoned executive has stood out by pitching daring stories to the industry, suggesting a universal language that could travel widely, and positioning Caracol Television as a specialist at innovating year after year.
She started her career in the communications division of American Airlines in Colombia, where she soon knew FLYING HIGH was her thing! A communications professional with a postgrad degree in Marketing and Public Relations from California Coast University, she joined the Caracol Television team in 2005 as an international sales executive, where she rose through the ranks, finally becoming VP for International Sales in 2012.
Throughout those years and thanks to her vision, Caracol Television’s International Business department has gone from content vendor to creator of new business lines for the company and into a genuine multi-platform content factory for the international market.
Liz, as she’s known to her team and clients, is a 24×7 executive, mom, and a tireless dreamer. As an evangelist for Colombian products overseas, she has set the goal of expanding the export of ideas to continue creating world-class content with the creativity and quality that characterizes the country.
From Colombia for the world.
