Guillermo Sierra

Guillermo has designed, developed, branded and launched free and pay television channels, as well as digital OTT services, in multiple territories in the United States, Europe and Latin America.

Guillermo is currently the Head of Television and Digital Services for Hispanic Information and Telecommunications Network (HITN). In addition, Guillermo is in charge of HITN’s digital strategy including the company’s SVOD and OTT platforms HITN-Go and Edye, the first Pan-American subscription video-on-demand preschool service that is currently available in the United States and in all countries of Latin America including Brazil, and currently has over 5 million subscribers. Guillermo is also responsible for overseeing the operations of the health-information portal, one of the largest of its kind in Spanish-language globally.

Previously, Guillermo was the General Manager for BBC Worldwide Channels for Latin America and US Hispanic. He had direct responsibility over the channels BBC Entertainment, CBeebies and BBC HD across the region.

Guillermo was Senior Vice President, Chief Content Officer of Vme Media, the company responsible for producing and distributing America’s fourth largest Spanish language broadcast network, Vme, Guillermo was responsible for designing and implementing the content strategy of the network. He directly supervised all programming acquisitions, original productions and scheduling. He also managed the digital strategy for the service and multiple other areas including research, on-air promotion, marketing, and technical operations. Guillermo also designed, launched and managed the pay TV preschool service Vme Kids.

Prior to joining Vme, Guillermo was the Senior Vice President of Content for Spanish Broadcasting Systems. In this role he led overall content strategy for a new U.S. Hispanic network.

Before that, Guillermo was Vice President of Content for Discovery Networks Latin America/Iberia, where he oversaw all aspects of programming, acquisitions, production, marketing, on-air promotion, creative services, language customization and production management for nine brands produced and distributed in Latin America, Spain and Portugal including Discovery Channel, Animal Planet, Discovery Kids, Travel Channel and several others, two of them in joint venture with the BBC.

Guillermo spent seven years at Latin American Pay Television Services (LAPTV), a partnership formed by Universal Studios, Paramount Pictures, Twentieth Century Fox and Metro Goldwyn Mayer. In LAPTV he held several increasingly senior level positions, including Vice President of Networks.

Earlier in his career in Mexico, he held several positions at Grupo Televisa’s pay television operations, which included Head of Marketing for Cablevision.

Guillermo has an expertise in children’s television having participated in the design, launch, and operation of multiple networks dedicated to this target audience. In 1992 as Marketing Director for Televisa’s Cablevision in Mexico, Guillermo was responsible for the launch and introduction to the Mexican market of Cartoon Network. Guillermo has been a speaker at specialized children’s television international conferences including Kidscreen, and a judge for the Children’s category at the Emmys.