The Greater Miami Convention & Visitors Bureau (GMCVB) is the official, accredited destination sales and marketing organization for Greater Miami & Miami Beach. Its vision is to promote a global leisure and business destination that delivers culturally rich, diverse and innovative experiences inspiring boundless passion in visitors and residents alike. Its mission is to generate travel demand to Greater Miami & Miami Beach to maximize economic impact on the community, ensure industry resiliency and elevate residents’ quality of life.