Beatriz O’Higgins

I have been dedicated and specialized in the area of Acquisitions and Programming for more than 25 years. Lead the analysis and negotiation of distributor’s content to ensure the acquisition of the most attractive programs for each channel. I have managed in a limited market of resources for acquisitions, but even so I managed to achieve the strategy to close contracts and give results of great benefit for the Channel, maintaining an attractive content to the audience, which results in a successful positioning. Responsible for creating and implementing the general procurement strategy and identifying opportunities for scheduling in Latam and US Hispanic, in a variety of oriented channels, women, men, entertainment and free tv.
Responsible for planning the annual schedule according to the audience profile of each channel. Through data-driven analytics, I am responsible for reaching and increasing audience goals.